MEET PORTIA

We’re a boutique design strategy consultancy. We’ll help create a roadmap for the future no matter how uncertain it may seem today.

MARKETING STRATEGY

Migrating customers
to new behaviors

PRODUCT STRATEGY

Identifying product
portfolio opportunities

DESIGN STRATEGY

Creating objects we
love to think with

WHAT WE DO

We want your brand to offer value that people will happily pay extra for.

1. DEFINE

Decide what issue you are trying to resolve.
Agree on who the audience is.
Determine what will make this project successful.

2. RESEARCH

Review the history of the issue, note any
existing obstacles, collect examples of
other attempts to solve the same issue.
Talk to your end users, and talk to thought leaders.

3. IDEATE

Generate as many ideas as possible
to serve these identified needs.

4. PROTOTYPE

Combine, expand, and refine ideas.
Seek feedback from a diverse group of people.
Create a final selection.

5. CHOOSE

Review the objectives.
Select the powerful ideas
(the most practical one isn't always the best).

6. LEARN

Measure success, collect data.
Discuss what could be improved.

MEET JANE

Jane23_1

Jane Nakagawa, Managing Director

Jane Nakagawa was born in Los Angeles, California and grew up as an “expat brat” moving back and forth between the U.S. and Japan. She received her undergraduate degree in Studio Art from Smith College in Northampton, Massachusetts and a Masters of Architecture from UCLA in Los Angeles, California. She began her career at GK Design, International (GKDI) as a Planner on package design for Kikkoman and transportation design for Yamaha Motors, USA. After GKDI, Jane joined Nissan North America where for 18 years she served as Director of Advanced Planning and Strategy. In 2008, Automotive News named her one of the top 50 people who made enduring contributions to Nissan’s 50 years in America. In 2009, she joined interTrend communications as a VP of Strategic Planning. Through interTrend, Jane has joined the boards of the Autry National Center in Los Angeles, California, Asian Americans Advancing Justice in Washington, D.C., and the Art Theatre in long Beach, California. Jane’s point of view uniquely crosses over global boundaries drawing on references from a diverse range of cultures, aesthetics, and technologies. Her specialty is making the unfamiliar, familiar.

OUR WORK

Our experience covers a wide range of industries from automobiles to fashion.